When NOT to Release Your Application

Regardless of all "release early, release often" and "fail early, fail often" talk, there really are moments, when you SHOULD NOT RELEASE your new application.

This could be a trick question, but it's not. Just another hard lessons learned, another strike by faceless market powers. The answer is Thanksgiving, of course.

Console On Device 1.0 Now Available in App Store

I am happy to tell that second of my old three apps is finally available in App Store:

Console On Device 1.0

It's mainly a developer utility to check iOS console output within your device, without a computer. However many released apps write debug data into console, so occasional users can use it to check what's going on under the iOS hood - even whether some app really crashed or not (check "ReportCrash").

So why did I write it? Because I needed something like that in a real customer project, but couldn't find. Here's the story, without any names:

Releasing Console On Device - Lessons Learned

Trying to make my third release, an application called "Console On Device". Learned some new things - and old ones, too.

First of all, application name was already reserved. I did extensive research and tough name planning, when starting to design this app - in February 2011. Surprisingly at November 2011 someone else had already released an app with "my" name!

Lesson learned: I could have created iTunes Connect app record right away to reserve the name. However in this case luck was on my side: I found a new better name!