What would Steve do?

Developer is not "The User". He is biased towards his own comfort zone and all designs, decisions and recommendations are from technical implementation point of view:

• Feature is boring to do: users wouldn't like it.
• Feature is difficult to do: users wouldn't like it.
• Feature changes architecture: users wouldn't like it.
• Feature removes "my code": users wouldn't like it.

The question you really have to ask: What would Steve do?